Pitch Perfect Strategy

Pitch Perfect was a strategy project to communicate their concept of a digital jukebox. Customers in bars and restaurants download the app to control the music playing on the speakers. Business owners can offer deals through the app, connect with their customers and set intelligent limits.

UX and UI Designer
Mobile App, TV, Desktop


  1. Design a system that illustrates how an app based jukebox system would work.
  2. Explore the possible functionality for customers, venders and artists.

My Role

I was the sole designer on this project. Everything you see was made by me!

• Brainstorming

• Sketching

• Storyboarding

• Wireframes

• UX design

• UI design

• Icon design

• Desktop, mobile and TV designs


Adobe Photoshop: UI design & photo editing

Keynote: presentation design


This strategy project was a unique challenge. The structure and design of the screens are informed by the need to present this concept to investors.

This was a fast moving project with a focus on how the screens would be presented. I created polished sketches to act as wireframes so we could quickly move into visual design.

Visual Design

The design stretches across phone, desktop and TVs in-venue. The visual branding I created ties these different experiences into a cohesive whole.

Mobile App

The app is all about the customer. It uses subtle prompts to get users to add songs, and even bump them up in order without having to leave the home screen.

Venue TV

The TV experience can be used as a virtual concert, or to display the current playlist. It taps into the karaoke experience as you see the song you added get closer to being played.


The desktop experience is focused on the venue owners and artists. Venues can utilize Pitch Perfect’s service to send offers to customers, initiate “take overs” where one customer gets to pick whole the playlist and set the allowable genres of music.

Post Mortem

This project was conceptual so there was no build process. The design would have been very different If we had intended to actually build this. The horizontal stacking for desktop and mobile was done to show all the functionality in a single slide of a deck.

I very much enjoy the personality that I created for this product. The electric pink with dark grey is a fun take on a “techy” electric green and black color palette. Our client wanted something to “wow” investors with, so the polish level was high.


This was a fun a quick little project. Great design happens when you find an insightful solution within constraints, but every now and again it’s fun to throw the constraints out the window and see what happens.