Fox Internal Asset Management

System X is an internal asset management tool used by 21st Century Fox. I was tasked with re-imagining and re-designing the website. The website revolves around search. System X has both explicit and visible UI as well as discoverable features to nurture new and power users alike.

UX and UI Designer
21st Century Fox
Website Application


  1. Improve search functionality.
  2. Improve website usability with a focus on metadata.

My Role

I worked with the talented K.C. Geiger on this project. She performed user research, worked with the client and provided UX direction for the project and I did the wireframes and UI design. My boss Tim Moser also contributed significantly to the search functionality. I used the work Fox had done on the asset tile design as a starting point. Everything else is me!

• Wireframing

• UI design

• Prototyping

• Asset export


Keynote: presentations and prototyping

Adobe Photoshop: UI and UX design

Invision: prototyping


This project was all about the search. Products created for businesses tend to lean on training rather than discoverability. I aimed to create something user friendly with deep functionality and discoverability. I created an autosuggest tag search system paired with a sophisticated filtering system.

Autosuggest search organized by category

For the results screen, I worked with Fox employees to determine and validate the information displayed on the asset tile, and in the preview pane.

Results page with asset detail pane

Asset detail page

Visual Design

Variation sketching on the asset tiles

Post Mortem

I really enjoyed the time we spent brainstorming on the search functionality. It's a lot of fun to work with other people thinking up new and exciting solutions.

I spent a lot of time creating wireframe prototypes to use as our client presentations. I love Keynote for decks, but it's not the greatest to work in for prototyping. I would have like to use a tool that was made for prototyping.


I got to travel to LA for this project several times. It was one of the only projects I got to work with my coworker K.C. on and I learned a lot from her UX expertise. It's also always fun to work on a project for a big name like 21st Century Fox. One of my favorite things about being on site was seeing all the movie posters throughout the building. I was told they have a group of interns who make sure all the posters are current.