Sound United Ecommerce Websites

Sound United was in need of a major website update for both their brands, Definitive Technology and Polk Audio. As part of a team, I helped redesign their websites to be responsive and follow ecommerce best practices. The CMS backend allows for ultimate flexibility and we designed a beautiful block based system to build each page that can be combined and shuffled infinitely.

Role
UX and UI Designer
For
Sound United, Polk Audio & Definitive Technology Brands
Date
2016
Type
Responsive Ecommerce Website
URL
polkaudio.com
Devices
Responsive
Goals 1) Create top of the line ecommerce functionality for the online shopping and checkout experience.
2) Design the whole site to be responsive.
3) Update the look and feel of the websites to match the quality of the brand’s products.
4) Empower Sound United’s design team to maintain and redesign the website from the CMS.
Wireframes Each page of the site was wireframed with the desktop and mobile views side by side. Unique screens like the ones below were specifically laid out by our team, while the content pages were left up to the CMS authors. Instead of wireframing every page, we designed each block as part of a system that could be arranged and rearranged.

Support landing page

Search results page

Visual Design Just like the wireframes, each page was designed in desktop and mobile views. Our focus in design was the execute the brand and functionality equally across all devices so no customer was relegated to a second-class experience.

Variation sketching on Definitive Technology featured products